Microsite development is the ideal solution for online promotion for individual products and services launched by a company.
But what exactly are microsites?
As the name suggests, microsites are something like ‘mini websites’ and are essentially a separate landing page, that is, a main page on the internet. They are usually part of a more central website of the company, but it is not necessary as they can exist independently under a domain of a campaign, where consumers can easily visit.
Microsite development includes the following advantages:
Short time development capability and project completion, one of the most important advantages for microsite development & design. Time is an important factor, as advertising campaigns and giveaways have to be on air by a specific date.
The advertising budget is lower, giving you the chance to invest your company’s resources in other channels. As both the size and demands of a microsite are more limited compared to a site, microsite development is a cheaper solution that totally serves the advertising goal.
ON THE PRODUCT
Through microsite development, you are given the opportunity to emphasize the product or service you wish to promote. This special exposure contributes to more interaction with your audience, helping the business to make your brand more noticeable.
NARRATIVE PRODUCT PRESENTATION
Information in a microsite follows the narration method. A product’s story evolves like a narration as users scroll the microsite. Users are used to navigating this way due to the constant use in mobile websites and social media platforms.
Microsite development & design that is responsive and adaptive on the user’s device, improving user experience and making the navigation unique.
The short loading speed, the way the product is presented and the existence of special CTAs in microsite development & design urge users to action, hence increasing conversion rate and business profit.